This project is for pitching a new product feature to an AI-powered accounting tools company, DIGITS.
Problem:
Many small business owners do not have the resources to get help for smart financial advisors since they have a limited budget.
Solution:
Analyzing the list of their expenses can be overwhelming for users. I proposed simplified UIs that use graphs/charts than listings and financial health scores to solve it.
Keywords:
Game-like excitement
Remove the difficulty feeling towards accounting
We got your back
Personalized
Used “Crazy 8s” method for brainstorming & sketching.