Makiko Fukaya
Motion Art Director
Features Overview
Concept
This project is for pitching a new product feature to an AI-powered accounting tools company, DIGITS.
Problem:
Many small business owners do not have the resources to get help for smart financial advisors since they have a limited budget.
Solution:
Analyzing the list of their expenses can be overwhelming for users. I proposed simplified UIs that use graphs/charts than listings and financial health scores to solve it.
Keywords:
Game-like excitement
Remove the difficulty feeling towards accounting
We got your back
Personalized
Crazy 8s
Used “Crazy 8s” method for brainstorming & sketching.
Product Design
< Top Page >
- Providing a financial score system to help users understand their financial health intuitively.
- Providing advisory tips to improve financial health score
< Page 2 >
- Intuitive understanding of financial health by color
- Visibility of financial score by daily, monthly, quarterly. and yearly
- Scrolling interface for an expense list
< Page 3 >
- Visualizing Cash Flow, Profits and Loss, and Expenses by charts all in one page
- Sleek user experiences to help users engage accounting materials without overwhelming